Leveraging machine learning to analyze influencer credibility's impact on brand admiration and consumer purchase intent in social media marketing.

Zaki, K., Alhomaid, A., Shared, H. (2025). Leveraging machine learning to analyze influencer credibility's impact on brand admiration and consumer purchase intent in social media marketing. Human Behavior and Emerging Technologies. https://doi.org/10.1155/hbe2/9959697(WOS&Scopus)